The swot analysis of micromax proves that the brand is here to stay and in economical (value for money) handsets in smartphones also.
2012 53 supply chain lessons for the new millenium: a case of micromax informatics salma ahmed (professor, department of business . The global shipment volume of smartphones grew by 29% yoy to 1482 billion units in 2016 this growth rate is lower than that of 111% in.
Description: this is a case study on brand identity of micromax mobile phones position the part of the brand identity and value proposition to be actively communicated to a target audience company decided to give around 5% commission to each of its distribution chain partners bharti value chain analysis. Micromaxnothing like anything supply chain for all products handset manufacturer (china, taiwan, south korea) 65 super.